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Point of Sale Event
- Concept, planning, organization and execution of a POS event complementing the Eastpak “Back to School” campaign
- Recruiting and taking care of Riders, MC and DJ on an international show level
- Organization of the construction measures. A 33 feet long, 20 feet wide and 7 feet high miniramp was lifted to the roof of the Karstadt sports branch in Hamburg.
- 3 days BMX and Skateboard Show on the roof of the building
- Taking care of branding issues
- Media production print, online & video
- PR: Media implementation to generate editorial content for local press and Karstadt inhouse
