Adio
Eastpak



Point of Sale Event

  • Concept, planning, organization and execution of a POS event complementing the Eastpak “Back to School” campaign
  • Recruiting and taking care of Riders, MC and DJ on an international show level
  • Organization of the construction measures. A 33 feet long, 20 feet wide and 7 feet high miniramp was lifted to the roof of the Karstadt sports branch in Hamburg.
  • 3 days BMX and Skateboard Show on the roof of the building
  • Taking care of branding issues
  • Media production print, online & video
  • PR: Media implementation to generate editorial content for local press and Karstadt inhouse