The spectrum of our marketing communication services is wide and yet focused on our core competence: action sports.
These individual markets are characterized by particular rules. Effective marketing measures and a positive image transfer are based on an authentic appeal.
This can only be achieved with the necessary know-how and deep roots and contacts to the scene. With our experience and know-how complemented by our extensive network, we offer a comprehensive service covering all aspects of action sports.
I. Marketing Communication
Media
Marketing Conceptions
Development and implementation of individual marketing and sponsoring concepts, including the creation of complementary image and advertisement spots, photo productions, web presences etc.
Core PR
Development and implementation of PR-campaigns in core media (sports, music and lifestyle). Linking of PR and marketing measures in all areas of the media: television, Internet, print and video magazines. Linking of core PR and traditional means of communication.
Media Production
Development and production of action sports content for television, print and internet media.
Media Planning / Media Control
Action sports and youth culture media planning, selection and booking under consideration of target group-specific demands.
Supervision of marketing activities and effects in relevant media and target groups.
Creative Services
Conception and realization of action sports artwork in the areas of graphic, product and web design, photography and film.
Event
Action Sports Events
Conceptualization and organization of action sports events, competitions, road shows, demos, including media production and marketing – nationally and internationally.
Trade Shows
Tailor-made trade fair concepts in the action sports environment: planning, development, booth design and construction, accompanying events and trade fair PR.
Point of Sale Events
Consulting service and development of POS strategies and events at the point of sale. Production of merchandize and other promotional items in the field of action sports and streetwear.
Athletes
Team Management
Composition of action sports teams according to an existing brand and product positioning. Contract negotiations, media marketing and assistance for individual athletes and teams.
Athletes Management
Professional career planning for athletes. Support for the search for sponsors, finance and future planning as well as personal PR.
II. Consulting
Action Sports Consulting
Branch-specific consulting services for manufacturers and dealers. Conceptual support for companies that seek serious and long-term involvement in the action sports environment.
Strategy concepts and complementary packages of measures on the basis of market and potential analyses.
Market Research
Development of evaluation concepts and implementation of analyses in order to assess brand images, status of competition and market potential.
More marketing services upon request